CopyWriter
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Responsible for managing and creating content for hotel social media page
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Support the F&B team to create content and increase followship of their respective channels
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Drive the hotel’s e-commerce strategy – complete ongoing e-action plan to drive sales via RC.com
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Oversees/updates content for RC.com and OTAs
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Manages SEO/SEA strategy with corporate support
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Manage the corporate system PLUS Campaigns
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Audit, review and update content on Group websites (CVENT, RC Key Account website…)
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Syndicating listings releases to media and ensuring all information correct in all relevant publications
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Monthly reporting – coverage and activity reports (for internal purposes)
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Submit social media/influencer and social media content submission via BPM tool each month
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Selects the best opportunities for the property based on market conditions and property needs.
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Develops brochures and property collateral materials that are required for promotion of the property and its services.
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Participates and ensuring that all property imaging work (e.g., signage) is inline with brand standards.
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Ensures consistent brand and property message is communicated in all communications efforts.
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Regular communication and update with the Field E-commerce team
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Assist the PR Director with media relations hosting media, hotel tours, making bookings, briefing internal hotel teams when required
Building Successful Relationships
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Builds and strengthens relationships with existing and new travel writers and local social media influencers to ensure future exposure.
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Conducts solicitation and maintenance calls to media influencers and digital agencies.
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Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
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Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property.
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Assists the property in developing promotions for various campaigns.Coordinating Communication Efforts
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Provides accurate, complete and effective communications to visiting journalists, publicists and social media influencers.
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Evaluates new online marketing opportunities for the property.
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Partners with property and corporate leaders in the development of the strategic online marketing plans for property
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Assists in managing individual and group media visits.
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Assists in ensuring corporate branding standards and legal compliances are met and incorporated into all collateral.
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Supports hotel press releases and other content for print media and electronic media.Providing Exceptional Customer Service
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Sets a positive example for guest and media relations.
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Interacts with guests and media to obtain feedback on product quality and service levels; effectively responds to and handles guest problems and complaints.
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Observes service behaviors of employees and provides feedback to individuals and/or managers; continuously strives to improve service performance.
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Conducts site inspections with visiting journalists and social media influencers.Additional Responsibilities
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Keeps detailed files and records on all matters relative to property’s public and digital materials.
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Verifies that property is following all corporate public-relations/marketing guidelines.
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